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WASHINGTON (October 13, 1998)--Two public service TV ads designed for the Hispanic community will be distributed the week of October 12 to more than 60 Spanish TV stations throughout the country.
The ads have been produced by the U.S. Bishops' Catholic Communication Campaign.
The PSAs stress the message that "the united family gives hope in our lives." Last year they were broadcast throughout the country over 430 Spanish radio stations.
Since its debut in June 1997, the campaign "The united family gives hope in our lives" has been widely praised by radio stations nationwide.
"The themes that are touched upon are situations that we can all relate to," said Jose Hichi of KWWX in Wenatchee, Washington."This campaign has handled the theme directly, not only has it used real problems and incorporated them in real life situations, it has also given solutions. The series has had a great impact on the people."
In 1997 the radio PSAs were honored with the prestigious international award "Summit," presented to PSAs that send a positive message.
"The radio series has clearly been a success," said Ramon Rodriguez, Executive Producer of the series and the CCC's Director of Development. "The Catholic bishops decided to build on that success by adding to the campaign TV ads aimed at strengthening family relationships.
In the first of the PSAs, titled "I Love You, Dad," a young man tells his dad that he loves him, allowing his father to also express feelings of love toward his family.
In the second, titled "The New Student," two Hispanic students criticize a new Hispanic student, only to quickly realize that they are being as cruel toward a newcomer as others once were toward them.
The series is directed toward the estimated more than 28 million people who watch Spanish-language TV, not only the many Hispanic Catholics.
"These PSAs will benefit the whole Hispanic community" said Rodriguez.
The PSAs have been produced by Accent Media, in McLean, Virginia.
The CCC has produced numerous TV specials and videos for home use, including the Spanish-language video "The Catechism of the Catholic Church." The CCC also offers a toll-free movie-review line (1-800-311-4CCC), for brief reviews of current movies and their rating by the U.S. Bishops' Office for Film and Broadcasting.