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WASHINGTON (September 7, 2000) -- The Catholic Communication Campaign has launched two new public service ads to radio stations nationwide. The first one, "La Tardanza" (You're Late), highlights the importance of maintaining communication between parents and children. The second one, "El Heroe" (The Hero), is aimed to young people and urges them to acknowledge and value parents and grandparents.
Both spots have been produced by Accent Media, of McLean, Virginia, to start airing this month. The CCC will distribute the spots in CD format.
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The spots are a follow-up to the award-winning campaign "La Familia Unida, Esperanza en la Vida," which will receive the prestigious "Gabriel Award" for its radio spot entitled "La Verguenza" (Shame) and a certificate of merit for a related TV public service announcement at the annual assembly of Unda-USA, a national association for Catholic communicators.
Ramón Rodríguez, Executive Producer of the series, expressed gratitude for the recognition.
"We are delighted to receive these two new awards, which demonstrate that the campaign continues to be highly regarded, for both its production quality and its messages," he said.
Velma May, program director of radio station WUNR-International, Boston, noted the series' popularity.
"We transmit them three times a day from Monday to Sunday," she said. "They are outstanding in subject matter and production. We know that the messages reach the audience."
The Spanish language public service spots are among several media projects of the CCC. The CCC also produces documentaries and videos in Englsih and Spanish for home use, including one in Spanish titled "Catechism of the Catholic Church."
The CCC also operates a toll-free movie review line (1-800-311-4CCC), providing information on theater releases reviewed by the U.S. Bishops' Office for Film and Broadcasting.
Another CCC-promoted project is the toll-free line, 1-800-MASS TIMES, which provides travelers with the times of Masses in cities throughout the country.
Information about the CCC can be found on the Web at www.nccbuscc.org/ccc.