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WASHINGTON (April 16, 2001) -- The Catholic Communication Campaign has authorized the re-airing of four TV public service ads, Te Quiero Papá, La Nueva Alumna, La Guitarra, and La Verguenza, from its Spanish-language campaign, La Familia Unida Esperanza en la Vida.
The PSA themes address contemporary issues of concern to the U.S. Hispanic community. In Te Quiero Papá, a son calls his father just to tell him how much he loves him. La Nueva Alumna shows two teenage girls who, after mocking and criticizing a new student, decide to befriend her. In La Guitarra, a neighbor's intervention helps a father recognize the musical talent of his 13-year-old son. And in La Verguenza, a father who had previously rejected his AIDS-stricken son shares with a friend that he has repented and wants to ask his son for forgiveness.
The selected messages will be aired between now and May 2002, giving the campaign La Familia Unida Esperanza en la Vida an unprecedented four-year run.
Ramón Rodríguez, executive producer of the series, noted the impact of the PSAs.
"With this decision, the CCC will continue to reach the homes of Hispanic families with messages they want to hear," he said. "The public has embraced this campaign as a good friend who gives them comfort and advice and, for this reason, we have authorized the re-airing of these PSAs."
Carlos Ramos, program director at KSMS TV67 Telemundo, in Monterrey, California,
praised the ads.
"We always try to air these types of PSAs because they touch upon excellent themes," he said. "For instance, we especially remember La Guitarra for its wonderful portrayal of love."
Accent Media, a Hispanic owned company based in McLean, Virginia, produced the series.
The CCC has also produced documentaries and videos for home use, including the video Catechism of the Catholic Church. The CCC also sponsors a toll-free movie review number, 1-800-311-4CCC, and a toll-free number for Mass schedules nationwide, 1-800 MASSTIMES.