WASHINGTON (September 4, 2001) -- The Secretariat for Pro-Life Activities of the U.S. Conference of Catholic Bishops will launch in the Greater Philadelphia area the "Second Look Project," to present basic factual information about abortion. The campaign provides basic facts so that people who consider themselves to be pro-choice might take a "second look" at what they think about abortion.
"Abortion has been legal for more than a quarter of a century, but still there is great confusion about when during pregnancy it is legal and why it is generally performed," said spokeswoman Cathleen Cleaver, Esq. "Opinions on abortion are often based on mistaken perceptions or on emotions. The Second Look Project is innovative because it provides basic facts, and lets the facts speak for themselves."
The Second Look Project uses radio and transit ads to present legal and statistical information about abortion. The campaign is comprised of two transit ads, three 60-second radio spots, and a website.
"Stated simply, the Second Look Project provides basic factual information on abortion to help people form opinions based on fact rather than emotion," Cleaver said.
The Project consists of over 500 transit advertisements on high speed lines and commuter rails which serve Philadelphia suburbs and southern New Jersey. The radio spots will air on 5 stations in the Philadelphia market: WDAS, WOGL, WPTP, WXTU, and WPLY. The website, which contains additional and supporting information, is www.secondlookproject.org.
This is the second major ad campaign in recent years undertaken by the Secretariat for Pro-Life Activities. During 2000 it launched the Project Rachel Outreach campaign, calling attention to the church's post-abortion ministry of hope and healing.
For more information on the "Second Look Project," contact Cathy Cleaver (202-541-3070).