WASHINGTON (January 24, 2005)--The Secretariat for Pro-Life Activities of the U.S. Conference of Catholic Bishops has launched a major advertising campaign in the Washington Metropolitan area and in national news media outlets. The campaign, called the "Second Look Project," presents basic facts about legal abortion that much of the public does not understand and encourages people to take a "second look" at their views on abortion.
"Three decades after Roe v. Wade, many people still do not understand basic facts about legal abortion – like the fact that abortion is legal through all nine months of pregnancy," said Cathy Cleaver Ruse, Esq., Director of Planning and Information for the Secretariat.
"Recent polls showing support for Roe v. Wade describe Roe as the decision which legalized abortion in the first 3 months of pregnancy, a flagrant distortion of the truth," said Ruse. "Roe created an unlimited right to abortion and most people think an unlimited right to abortion is wrong."
"The Second Look Project is innovative because it provides basic facts about legal abortion, and lets the facts speak for themselves," said Ruse.
Over 500 transit advertisements will appear on Metro trains and buses in the Washington area beginning in January and running through February. Advertisements have also begun appearing in the following news outlets: The Washington Post, the Washington Times, the National Catholic Register, America, Commonweal, the New Republic, and the National Review. The ads direct viewers to a website with additional and supporting information: www.secondlookproject.org.