WASHINGTON—Catholic News Service (CNS) is launching a new logo and visual identity to brand the several products of the international news service.
Core to the new identity is a medium blue letter "C" encircling four crosses and incorporating the letter "N."
Malcolm Grear Designers of Providence, Rhode Island, developed the new visual identity for CNS, which has developed several products since its foundation in 1920.
"This new visual identity program strengthens CNS's position as a highly professional, impartial news organization," said Joel Grear, vice president of Malcolm Grear Designers. "The symbol's strength is in its integration of letterform and geometry. The initial "C," in addition to representing the word "Catholic," suggests "worldwide" or "universal" by its encompassing circular form. The interior crosslet, through its use of counter-form, incorporate the letter "N" (for News), while the four symmetrical crosses suggest an outward movement of communication."
As the design program rolls out, subscribers will see a new look on the CNS Web site (www.catholicnews.com) and its numerous products, which include a daily wire service of church news; Origins, the CNS documentary service; Catholic Trends, a bi-weekly newsletter; a weekly movie guide; as well as the CNS photo service and Faith Alive, the CNS feature story service for newspapers.
Tony Spence, CNS director and editor in chief, said the news agency sought "an identity that is modern, strong, effective, and conveys what we are." Spence assumed his post in 2004.
The stated mission of CNS is "to report fully, fairly, and freely about the involvement of the Church in the world today."
The award-winning news service reaches an estimated ten million readers through subscriber publications in the United States and Canada. It has headquarters in Washington and a major news bureau presence in Rome. In addition, correspondents and stringers from throughout the world file through CNS.