WASHINGTON (January 8, 2007) -- The Catholic Communication Campaign (CCC) of the U.S. Conference of Catholic Bishops (USCCB) has launched its most recent public service campaign, a Spanish language series entitled La Familia Unida Esperanza en la Vida. (A United Family has More Hope for Life.)
The series includes eight public service announcements (PSAs) for radio and three PSAs for television. The radio spots began in October and were distributed to over 400 Spanish language radio stations. Television PSAs are set to begin this month.
Ramón Rodríguez, director of development for the CCC, said that because the series reflects real life situations about subjects that have particular interest to the Hispanic community, radio and television stations should receive them with the same enthusiasm as previous programs.
"Over the years, an important and friendly partnership has developed between these stations and the CCC, which has been a great benefit to the Hispanic community," Rodríguez said. To order copies of the TV and radio PSAs, contact Accent Media at 703-356-9427. The titles and brief summaries of the PSAs follow.
THE DOLL: After a tornado destroys a family's home, the father is overcome with anger and desperation. A neighbor, whose house and possessions have been saved, shows solidarity with the family by offering to share his food. This act of kindness helps the father learn to put aside his anger.
RICE AND CHICKEN: A grandmother pleads with her grandchildren to sit at the dinner table and share a meal. The children finally accept and recognize the value of family sharing.
THE BOXER: Two young gang members attempting to steal a car are discovered by the car's owner. He manages to catch one of them. Instead of turning the gang member over to the police, the owner tells the young man that he learned to box in jail and explains that this helped change his life. The gang member accepts an invitation to come to a gym where the boxer helps train, support and mentor at-risk youth.
SEÑORA ROSITA: Two little girls visit their neighbor, an elderly woman who lives alone. The warm conversation and affection they share make the girls want to convince their mother to invite Se?ora Rosita to their house.
JUST LIKE YOU: A man who is abusive to his wife goes looking for her in a battered women's center only to discover that his daughter is there fleeing from her own abusive husband. The father recognizes the errors of his ways and after asking his daughter for forgiveness, acknowledges he needs help.
GREAT PROMISE: Rita, a high school student tempted to join a gang with a friend, is called to her teacher's office. The student goes to the appointment thinking that she will be reprimanded for bad behavior but is instead surprised to learn that the teacher wants to motivate her to keep studying because she shows great promise.
A NEW MAN: Elba believes that if she helps her husband to stop drinking he will not love her the same way. After she confesses this fear to her husband, Elba decides to help him.
MOM'S WORDS: A daughter who has been thrown out of her house by her father decides to go back home because she never forgot the words her mother said to her: "I will never stop loving you."
Of these eight PSAs, three have been produced for television: The Boxer, The Doll and Mom's Words.
The Catholic Communication Campaign develops media programming, public service announcements, and other resources to promote Gospel values. This year marks the campaign's ninth year of radio productions and eight years of television production. Donations from Catholic parishioners make possible the work of the CCC. For more information, visit www.usccb.org/ccc.