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Encountering the Media
The media can create news, shape and frame issues, and get an issue before the public. How do you want the media to handle such problems as a theft at your parochial school, explain why euthanasia is wrong, or champion help for needy people?
LEARN HOW TO
- Prepare for/negotiate interviews
- Define and structure your message
- Use bridging phrases
- Skillfully employ quotes and sound bites
- Troubleshoot difficult questions
- Handle verbal and non-verbal communication
- Individually tailored videotaped interviews
- Constructive feedback
- Comprehensive course manual, Encountering the Media®
- Encountering the Media® Pocket Tips
Crisis Communications
The media are often the greatest factor in shaping public perception of a crisis. Media can reinforce a warning, reassure the public, repudiate rumors, and help get your key information to the public.
LEARN HOW TO
- Be proactive
- Handle crisis communications with media
- Manage public expectations at the outset
- Build an initial response team
- Prepare stand-by tools
- Get ahead of the damage curve
- Videotaped crisis simulation exercise scenarios
- Constructive feedback
- Crisis planning tools
- Comprehensive course manual, Crisis Communications®
- Overcoming Panic and Fear: Risk and Crisis Communications® Pocket Tips
An intensive one-day workshop for bishops and others who wish to hone their messages and develop a strategic approach to maximizing the focus and impact of messages in media, speeches and presentations. Participants are asked to come to the seminar with a set of draft messages on two key issues and will work on those messages over the course of this fast-moving one-day program.
LEARN HOW TO
- Enhance message impact
- Tailor messages to key audiences
- Enhance understanding and persuasiveness
- Say it - and say it simply
- Incorporate risk communications principles
- Develop a template for preparing messages
- Benefit from the techniques of great communicators
- Shape 'sound bites'
- Presentations
- Video illustrations
- Exercises